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Why Your Leads are Not Converting

You’ve put in the hard work – crafting compelling content, running targeted campaigns, and generating leads. Yet, despite your best efforts, those leads aren’t translating into conversions. So, what’s going wrong? Let’s explore some common reasons why potential customers may hesitate to move forward and how you can overcome these barriers. 1. Attracting the Wrong …

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What is a Business Plan (+ Free Business Plan Template)

Business Plan: What It Is, Why You Need It + Free Template

What Is a Business Plan? A business plan serves as a roadmap for your venture, outlining your goals, strategies, and methods for achieving success. It’s a comprehensive document that provides a detailed overview of your business concept, market analysis, financial projections, and operational strategies. Essentially, it’s a blueprint that guides you through the process of …

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What Is Investor Readiness For Businesses and Startups

A Guide to Investor Readiness for Startup Founders and Business Owners

Understanding Investor Readiness Investor readiness is the cornerstone of securing funding for your startup or business venture. It’s not just about having a great idea; it’s about demonstrating to potential investors that your business is primed for success and can deliver returns on their investment. Being investor ready means having a thorough understanding of your …

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Inbound vs Outbound Marketing: Which One Generates More ROI?

If you are a business owner or marketer, you have probably heard of inbound and outbound marketing. But do you know what they are, how they differ, and which one is more effective for your business? In this article, we will explain the basics of inbound and outbound marketing, compare their pros and cons, and …

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How To Use Financial Projection To Secure Financing from investors

How to Use Financial Projections to Secure Financing from Investors

If you are planning to launch or scale your business, you need a solid business plan to convince investors  and lenders to fund your venture.  One of the most important parts of your business plan is your financial projections, which are estimates of your future income, expenses, cash flow, and profitability. Financial projections show investors …

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Pitch Deck: Tips You Should Know and Mistakes You Shouldn’t Make

For business owners and startup founders, a well-crafted pitch deck can significantly increase your chances of securing funding from potential investors. What is a Pitch Deck? A pitch deck is a presentation that captures the vision, mission, and value proposition of your business in a concise and visually appealing manner. Its purpose is to captivate …

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Lead Generation Strategies

Lead Generation: Tips & Strategies For Businesses and Startups

Lead generation plays a vital role in the success of any business, especially for startups aiming to establish a solid customer base. As consumer behaviour evolves, business owners must adapt by implementing effective lead-generation strategies. What is Lead Generation? Lead generation is the process of identifying and attracting potential customers, known as leads, who have …

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How to Boost Your Business with AI in 2023

Artificial intelligence (AI) is not just a buzzword. It is a powerful technology that can help you take your business to the next level. AI can help you automate tasks, optimise processes, enhance communication, personalise experiences, and generate insights. Here are some of the ways AI can boost your business in 2023. Automate tasks AI …

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Growth Hacking: How We Helped Yoodalo Grow Its User Base with 1000+ New Customers 

Yoodalo is a service marketplace platform that connects consumers and service providers in Nigeria. Yoodalo’s challenge was to increase its brand awareness, user acquisition, and retention in a competitive market. They needed a growth marketing partner that could help them refine their brand messaging and target audience, create and execute a content strategy, leverage user-generated …

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