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Growth Hacking: How We Helped Yoodalo Grow Its User Base with 919 New Customers 

Yoodalo is a service marketplace platform that connects consumers and service providers in Nigeria. Yoodalo’s challenge was to increase its brand awareness, user acquisition, and retention in a competitive market. They needed a growth marketing partner that could help them refine their brand messaging and target audience, create and execute a content strategy, leverage user-generated …

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Documents Investors Want to See from Your Startup: A Complete Checklist for Every Stage of Funding

Introduction: In today’s competitive business landscape, securing investment for your business can be a challenging endeavor. However, by ensuring you have the right documentation in place, you can significantly increase your chances of attracting potential investors. In this article, we will explore the key documents required for investor readiness and how they play a vital …

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The Halisi Business Seminar

The Halisi Business Seminar was a resounding success! Our expert speakers shared their knowledge on sales strategy and fundraising experience. Our Founder Tolani Thomas-Allinson shared insights on how to build resilience and develop effective growth strategies. The engagement from the attendees were truly inspiring. It was heartening to witness the passion and dedication of all …

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Pillow December Fest. Vibes on the beach with WizKid

Case Study: Pillow Africa – The Campaign That Reached Over 3 million Nigerians

When it comes to creating mass brand awareness, nothing quite beats sponsoring a major event. That’s why Pillow Fund, a fast-rising dollar savings app with over 60,000 users in Nigeria, decided to sponsor the largest concert in December 2022, Vibes On The Beach With Wizkid. Halisi Consults was engaged to help Pillow Fund create an …

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Types of Business Plans

If you did not already know, there are different types of business plans. And in this article, we’re going to teach you all about them so you know which you may need to write. It is essential to use the appropriate business plan for each audience so that your business plan effectively communicates your message. …

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