If you are a business owner or marketer, you have probably heard of inbound and outbound marketing. But do you know what they are, how they differ, and which one is more effective for your business? In this article, we will explain the basics of inbound and outbound marketing, compare their pros and cons, and …
Inbound vs Outbound Marketing: Which One Generates More ROI? Read More »
Lead generation is the process of attracting and capturing potential customers for your business. However, generating leads is not enough. You also need to turn them into sales. But how do you do that? How do you convert your cold and warm leads into paying customers? Cold leads are people who have never heard of …
If you are planning to launch or scale your business, you need a solid business plan to convince investors and lenders to fund your venture. One of the most important parts of your business plan is your financial projections, which are estimates of your future income, expenses, cash flow, and profitability. Financial projections show investors …
How to Use Financial Projections to Secure Financing from Investors Read More »
For business owners and startup founders, a well-crafted pitch deck can significantly increase your chances of securing funding from potential investors. What is a Pitch Deck? A pitch deck is a presentation that captures the vision, mission, and value proposition of your business in a concise and visually appealing manner. Its purpose is to captivate …
Pitch Deck: Tips You Should Know and Mistakes You Shouldn’t Make Read More »
Lead generation plays a vital role in the success of any business, especially for startups aiming to establish a solid customer base. As consumer behaviour evolves, business owners must adapt by implementing effective lead-generation strategies. What is Lead Generation? Lead generation is the process of identifying and attracting potential customers, known as leads, who have …
Lead Generation: Tips & Strategies For Businesses and Startups Read More »
Artificial intelligence (AI) is not just a buzzword. It is a powerful technology that can help you take your business to the next level. AI can help you automate tasks, optimise processes, enhance communication, personalise experiences, and generate insights. Here are some of the ways AI can boost your business in 2023. Automate tasks AI …
Yoodalo is a service marketplace platform that connects consumers and service providers in Nigeria. Yoodalo’s challenge was to increase its brand awareness, user acquisition, and retention in a competitive market. They needed a growth marketing partner that could help them refine their brand messaging and target audience, create and execute a content strategy, leverage user-generated …
Growth Hacking: How We Helped Yoodalo Grow Its User Base with 1000+ New Customers Read More »
Introduction: In today’s competitive business landscape, securing investment for your business can be a challenging endeavor. However, by ensuring you have the right documentation in place, you can significantly increase your chances of attracting potential investors. In this article, we will explore the key documents required for investor readiness and how they play a vital …
If you did not already know, there are different types of business plans. And in this article, we’re going to teach you all about them so you know which you may need to write. It is essential to use the appropriate business plan for each audience so that your business plan effectively communicates your message. …
A business plan is a blueprint of your business containing objectives, business strategy, sales, marketing, and financial forecasts. If you seek external funding from investors, no matter the size of your business, it is important to show them a business plan because, without one, you may not secure the necessary funds. Put yourself in the …
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