If you are a business owner or marketer, you have probably heard of inbound and outbound marketing. But do you know what they are, how they differ, and which one is more effective for your business? In this article, we will explain the basics of inbound and outbound marketing, compare their pros and cons, and …
Inbound vs Outbound Marketing: Which One Generates More ROI? Read More »
Lead generation plays a vital role in the success of any business, especially for startups aiming to establish a solid customer base. As consumer behaviour evolves, business owners must adapt by implementing effective lead-generation strategies. What is Lead Generation? Lead generation is the process of identifying and attracting potential customers, known as leads, who have …
Lead Generation: Tips & Strategies For Businesses and Startups Read More »
Yoodalo is a service marketplace platform that connects consumers and service providers in Nigeria. Yoodalo’s challenge was to increase its brand awareness, user acquisition, and retention in a competitive market. They needed a growth marketing partner that could help them refine their brand messaging and target audience, create and execute a content strategy, leverage user-generated …
Growth Hacking: How We Helped Yoodalo Grow Its User Base with 1000+ New Customers Read More »
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