Yoodalo is a service marketplace platform that connects consumers and service providers in Nigeria.
Yoodalo’s challenge was to increase its brand awareness, user acquisition, and retention in a competitive market.
They needed a growth marketing partner that could help them refine their brand messaging and target audience, create and execute a content strategy, leverage user-generated content, optimize their paid advertising campaigns and engage their offline community.
That’s where we came in. Halisi Consults is a leading business development consulting company that serves clients in Africa and the UK. We are an advisory firm that creates business strategies for growing businesses to improve their business structure and increase sales.
We partnered with Yoodalo to provide them with growth marketing services that would help them achieve their goals. We used our 6-D process to discover, define, design, develop, deploy, and deliver a customized solution for Yoodalo.
In this blog post, we will share how we helped Yoodalo grow its user base and visibility with our growth marketing services.
The Strategy
We worked closely with Yoodalo to understand their business model, value proposition, customer segments, competitors, and challenges. We conducted market research, customer interviews, surveys, and data analysis to identify the best opportunities for growth.
We then designed a growth marketing strategy that included the following elements:
- Refining Yoodalo’s brand messaging and target audience to communicate their unique value proposition and differentiate themselves from other service platforms.
- Creating and executing a content strategy that involved producing high-quality content that would educate and engage their potential and existing users.
- Leveraging user-generated content to showcase the success stories of their customers and professionals, build trust and social proof.
- Optimizing their paid advertising campaigns across different online channels to target their audience with relevant and compelling messages that would drive traffic and conversions
- Engaging their offline community through events and activations that would increase brand awareness and loyalty.
The Results
Our growth marketing services delivered impressive results for Yoodalo. Within three months of working together, we achieved over 173,000 reach and 1000+ sign ups for Yoodalo.
The Testimonial
Here is what Yoodalo’s founder had to say about working with us:
“We were struggling with developing and executing the ideal marketing strategy for our digital platform. Then Halisi Consults came onboard and turned this around with their growth marketing services. My experience working with them was a pleasant and memorable one. Alot of our desired outcomes were met, one of which was an increase in users within a short period.”
Conclusion
We are proud of the work we did for Yoodalo and the results we achieved together. We are grateful for the opportunity to help them grow their business and reach more customers.
If you are looking for a growth marketing partner that can help you grow your user base and visibility with proven strategies and tactics, we are here for you. Contact us today at hello@halisiconsults.com We would love to hear from you.