As a first-time founder in 2025’s unpredictable economy, launching a startup feels like a lot of pressure especially if you plan to seek investor support. With global venture funding down 20% last year and economic uncertainty, investors are pickier, and competition is fierce. However, just like every other startup, your idea deserves a shot. So …
Three Steps to Launch Your Startup as a First-Time Founder Read More »
You’ve put in the hard work – crafting compelling content, running targeted campaigns, and generating leads. Yet, despite your best efforts, those leads aren’t translating into conversions. So, what’s going wrong? Let’s explore some common reasons why potential customers may hesitate to move forward and how you can overcome these barriers. 1. Attracting the Wrong …
If you are a business owner or marketer, you have probably heard of inbound and outbound marketing. But do you know what they are, how they differ, and which one is more effective for your business? In this article, we will explain the basics of inbound and outbound marketing, compare their pros and cons, and …
Inbound vs Outbound Marketing: Which One Generates More ROI? Read More »
Lead generation is the process of attracting and capturing potential customers for your business. However, generating leads is not enough. You also need to turn them into sales. But how do you do that? How do you convert your cold and warm leads into paying customers? Cold leads are people who have never heard of …
Lead generation plays a vital role in the success of any business, especially for startups aiming to establish a solid customer base. As consumer behaviour evolves, business owners must adapt by implementing effective lead-generation strategies. What is Lead Generation? Lead generation is the process of identifying and attracting potential customers, known as leads, who have …
Lead Generation: Tips & Strategies For Businesses and Startups Read More »
Yoodalo is a service marketplace platform that connects consumers and service providers in Nigeria. Yoodalo’s challenge was to increase its brand awareness, user acquisition, and retention in a competitive market. They needed a growth marketing partner that could help them refine their brand messaging and target audience, create and execute a content strategy, leverage user-generated …
Growth Hacking: How We Helped Yoodalo Grow Its User Base with 1000+ New Customers Read More »
When it comes to creating mass brand awareness, nothing quite beats sponsoring a major event. That’s why Pillow Fund, a fast-rising dollar savings app with over 60,000 users in Nigeria, decided to sponsor the largest concert in December 2022, Vibes On The Beach With Wizkid. Halisi Consults was engaged to help Pillow Fund create an …
Case Study: Pillow Africa – The Campaign That Reached Over 3 million Nigerians Read More »
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