For business owners and startup founders, a well-crafted pitch deck can significantly increase your chances of securing funding from potential investors. What is a Pitch Deck? A pitch deck is a presentation that captures the vision, mission, and value proposition of your business in a concise and visually appealing manner. Its purpose is to captivate …
Pitch Deck: Tips You Should Know and Mistakes You Shouldn’t Make Read More »
Lead generation plays a vital role in the success of any business, especially for startups aiming to establish a solid customer base. As consumer behaviour evolves, business owners must adapt by implementing effective lead-generation strategies. What is Lead Generation? Lead generation is the process of identifying and attracting potential customers, known as leads, who have …
Lead Generation: Tips & Strategies For Businesses and Startups Read More »
Artificial intelligence (AI) is not just a buzzword. It is a powerful technology that can help you take your business to the next level. AI can help you automate tasks, optimise processes, enhance communication, personalise experiences, and generate insights. Here are some of the ways AI can boost your business in 2023. Automate tasks AI …
Yoodalo is a service marketplace platform that connects consumers and service providers in Nigeria. Yoodalo’s challenge was to increase its brand awareness, user acquisition, and retention in a competitive market. They needed a growth marketing partner that could help them refine their brand messaging and target audience, create and execute a content strategy, leverage user-generated …
Growth Hacking: How We Helped Yoodalo Grow Its User Base with 1000+ New Customers Read More »
Introduction: In today’s competitive business landscape, securing investment for your business can be a challenging endeavor. However, by ensuring you have the right documentation in place, you can significantly increase your chances of attracting potential investors. In this article, we will explore the key documents required for investor readiness and how they play a vital …
The Challenge The Dew Centre is Africa’s first co-located lifestyle design consultancy, boutique hotel, and wellness centre, offering a range of services such as massages, fitness and health training, specialised services and art. The Dew Centre had just launched, and they wanted to increase its brand awareness and reach new customers. The Solution We offered …
Boosting Online Presence and Sales: The Dew Centre Read More »
The Halisi Business Seminar was a resounding success! Our expert speakers shared their knowledge on sales strategy and fundraising experience. Our Founder Tolani Thomas-Allinson shared insights on how to build resilience and develop effective growth strategies. The engagement from the attendees were truly inspiring. It was heartening to witness the passion and dedication of all …
Raising funding for your startup can be a challenging and frustrating process. You may have a great idea, a passionate team, and a promising market, but still struggle to convince investors to back you. Why is that? The truth is, investors see hundreds of pitches every year and they have to be very selective about …
The Top 5 Mistakes That Make Investors Say No to Your Startup Read More »
When it comes to creating mass brand awareness, nothing quite beats sponsoring a major event. That’s why Pillow Fund, a fast-rising dollar savings app with over 60,000 users in Nigeria, decided to sponsor the largest concert in December 2022, Vibes On The Beach With Wizkid. Halisi Consults was engaged to help Pillow Fund create an …
Case Study: Pillow Africa – The Campaign That Reached Over 3 million Nigerians Read More »
If you did not already know, there are different types of business plans. And in this article, we’re going to teach you all about them so you know which you may need to write. It is essential to use the appropriate business plan for each audience so that your business plan effectively communicates your message. …
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