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What is a Business Plan (+ Free Business Plan Template)

Business Plan: What It Is, Why You Need It + Free Template

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What Is a Business Plan? A business plan serves as a roadmap for your venture, outlining your goals, strategies, and methods for achieving success. It’s a comprehensive document that provides a detailed overview of your business concept, market analysis, financial projections, and operational strategies. Essentially, it’s a blueprint that guides you through the process of …

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What Is Investor Readiness For Businesses and Startups

A Guide to Investor Readiness for Startup Founders and Business Owners

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Understanding Investor Readiness Investor readiness is the cornerstone of securing funding for your startup or business venture. It’s not just about having a great idea; it’s about demonstrating to potential investors that your business is primed for success and can deliver returns on their investment. Being investor ready means having a thorough understanding of your …

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How to Pitch Your Tech Startup to Venture Capitalists and Angel Investors

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If you have a great idea for a tech startup, you might be wondering how to get funding from venture capitalists and angel investors. These are the people who can provide you with the capital, expertise, and network you need to grow your business and achieve your goals. However, pitching to them is not easy. …

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Inbound vs Outbound Marketing: Which One Generates More ROI?

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If you are a business owner or marketer, you have probably heard of inbound and outbound marketing. But do you know what they are, how they differ, and which one is more effective for your business? In this article, we will explain the basics of inbound and outbound marketing, compare their pros and cons, and …

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How To Use Financial Projection To Secure Financing from investors

How to Use Financial Projections to Secure Financing from Investors

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If you are planning to launch or scale your business, you need a solid business plan to convince investors  and lenders to fund your venture.  One of the most important parts of your business plan is your financial projections, which are estimates of your future income, expenses, cash flow, and profitability. Financial projections show investors …

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Pitch Deck: Tips You Should Know and Mistakes You Shouldn’t Make

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For business owners and startup founders, a well-crafted pitch deck can significantly increase your chances of securing funding from potential investors. What is a Pitch Deck? A pitch deck is a presentation that captures the vision, mission, and value proposition of your business in a concise and visually appealing manner. Its purpose is to captivate …

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Lead Generation Strategies

Lead Generation: Tips & Strategies For Businesses and Startups

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Lead generation plays a vital role in the success of any business, especially for startups aiming to establish a solid customer base. As consumer behaviour evolves, business owners must adapt by implementing effective lead-generation strategies. What is Lead Generation? Lead generation is the process of identifying and attracting potential customers, known as leads, who have …

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How to Boost Your Business with AI in 2023

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Artificial intelligence (AI) is not just a buzzword. It is a powerful technology that can help you take your business to the next level. AI can help you automate tasks, optimise processes, enhance communication, personalise experiences, and generate insights. Here are some of the ways AI can boost your business in 2023. Automate tasks AI …

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Growth Hacking: How We Helped Yoodalo Grow Its User Base with 1000+ New Customers 

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Yoodalo is a service marketplace platform that connects consumers and service providers in Nigeria. Yoodalo’s challenge was to increase its brand awareness, user acquisition, and retention in a competitive market. They needed a growth marketing partner that could help them refine their brand messaging and target audience, create and execute a content strategy, leverage user-generated …

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