You’ve put in the hard work – crafting compelling content, running targeted campaigns, and generating leads. Yet, despite your best efforts, those leads aren’t translating into conversions. So, what’s going wrong? Let’s explore some common reasons why potential customers may hesitate to move forward and how you can overcome these barriers. 1. Attracting the Wrong …
If you are a business owner or marketer, you have probably heard of inbound and outbound marketing. But do you know what they are, how they differ, and which one is more effective for your business? In this article, we will explain the basics of inbound and outbound marketing, compare their pros and cons, and …
Inbound vs Outbound Marketing: Which One Generates More ROI? Read More »
Lead generation is the process of attracting and capturing potential customers for your business. However, generating leads is not enough. You also need to turn them into sales. But how do you do that? How do you convert your cold and warm leads into paying customers? Cold leads are people who have never heard of …
Lead generation plays a vital role in the success of any business, especially for startups aiming to establish a solid customer base. As consumer behaviour evolves, business owners must adapt by implementing effective lead-generation strategies. What is Lead Generation? Lead generation is the process of identifying and attracting potential customers, known as leads, who have …
Lead Generation: Tips & Strategies For Businesses and Startups Read More »
The Challenge The Dew Centre is Africa’s first co-located lifestyle design consultancy, boutique hotel, and wellness centre, offering a range of services such as massages, fitness and health training, specialised services and art. The Dew Centre had just launched, and they wanted to increase its brand awareness and reach new customers. The Solution We offered …
Boosting Online Presence and Sales: The Dew Centre Read More »
When it comes to creating mass brand awareness, nothing quite beats sponsoring a major event. That’s why Pillow Fund, a fast-rising dollar savings app with over 60,000 users in Nigeria, decided to sponsor the largest concert in December 2022, Vibes On The Beach With Wizkid. Halisi Consults was engaged to help Pillow Fund create an …
Case Study: Pillow Africa – The Campaign That Reached Over 3 million Nigerians Read More »
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