Case Study: Pillow Africa – The Campaign That Reached Over 3 million Nigerians
When it comes to creating mass brand awareness, nothing quite beats sponsoring a major event. That’s why Pillow Fund, a fast-rising dollar savings app with over 60,000 users in Nigeria, decided to sponsor the largest concert in December 2022, Vibes On The Beach With Wizkid. Halisi Consults was engaged to help Pillow Fund create an …
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