Securing funding for your startup can be challenging, but understanding what investors look for can help you attract the right capital. Certain “green flags” show that your business is ready for growth and investors are more likely to engage. Below are three green flags that catch investors’ attention.
1. Experienced Founder with a Proven Track Record
One of the biggest green flags for investors is an experienced founder who has raised funding before and successfully exited. Investors value founders with a proven track record, especially those who have sold or had their company acquired. It demonstrates that the founder has experience scaling a business and creating value.
For investors, this reduces the risk of their investment. A founder who has navigated challenges before builds credibility and gives investors confidence that they can lead the business to success again.
2. Consistent Monthly Recurring Revenue (MRR)
Investors also look for startups generating consistent monthly recurring revenue (MRR). This signals that the business model is validated and the startup has paying customers. MRR is a key indicator of future scalability, showing that customers find value in your product or service and are willing to pay for it regularly.
A business with MRR has moved beyond the initial idea phase and is generating real results. This is a turning point for many startups, as it shows that the company can sustain itself and grow, which makes investors more likely to invest.
3. Alignment with the Investor’s Thesis
Another green flag is when your startup aligns with an investor’s thesis. Investors often focus on specific industries or stages of growth. Researching potential investors and ensuring your business fits their criteria can greatly increase your chances of securing funding.
If your startup aligns with the investor’s focus area, they’re more likely to engage because they can add value beyond just providing capital. Startups that don’t align may face rejection or not receive any response. Understanding the investor’s thesis and aligning your pitch accordingly can make a big difference.
Ready to Attract Investors?
At Halisi Consults, we help startups get investor-ready. Whether it’s refining your pitch or preparing for growth, we’re here to guide you. With our Investor Readiness Services, we will help you develop the documents and prepare you for investor meetings. Click the button below to schedule a one-on-one consultation with our team and get started!