The holiday season is upon us.
For many businesses, this is the most profitable time of year. For some it’s exciting and others, confusing.
Here are 6 ideas for you to prepare and grow your small business during the Holiday Season:
1) Set Sales Goals
You can’t prepare effectively without knowing your goals. Sit down with your team members or staff and carve out goals for hitting different targets along the way from now until the end of the year. Don’t only define these goals in terms of revenue. Add any other goals you may have such as customer engagement and marketing milestones.
2) Create a Holiday-Focused Marketing Campaign
We’re programmed to LOVE holidays, especially the present buying season. Let your target audience know that you have what they need and since you’re a small business, you actually care about them.
3) Make a Plan to Stock Up on Extra Inventory
Last minute sales are not uncommon during the holiday season. Anticipate better sales by stocking up as quickly and as often as possible.
4) Decorate your Physical Spaces
Take some time to decorate your storefront for the season. It’ll draw the eyes of passersby and bring them in. Thankfully Christmas decorations don’t require a huge budget
5) Invest in New Systems
Whether you’re in need of updated bookkeeping, inventory tracking, or employee management systems. Buy yourself this early holiday gift and enjoy the perks of your business run smoother and spend more time with your family, friends, or alone with some peace & quiet.
6) Reward your Customers
Technically It is less expensive to retain customers than it is to acquire new ones.
Don’t forget to treat your customers to a discount, a free gift and any other thing that rewards them for patronizing you. This will make them loyal and repeat customers.
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